Programme in Marine Commercial & Logistics Management

Modern-day practice and scientific innovation consider the logistics aspects of shipping or maritime and seaport operations as one of the most important areas for future development of competitive advantages in business life of nations.

The course adopts an innovative approach to dealing with the overlap between shipping, ports and logistics as well as covering recent topics with significant impact on the industry.

It brings together leading authorities in the field to consider maritime logistics, and in doing so it defines the area it covers, sets its boundaries and reviews its contribution to marine development as a whole.
The course will review holistically a broad range of major topics at the forefront of practice in the shipping and port industry in terms of its relevance to logistics management and other related specialist industries.

Objectives

Develop basic understanding of fundamental ports economic principles and macroeconomics as well as the maritime market.
Able to strategically analyse the demand and supply of different classes of ports.
Have better knowledge of the maritime market sectors and able to forecast demand and capacity ratios of ports.
Have a good knowledge of the maritime industry structure, including contracts and terminal concessions, cost, terminally derived revenue and profitability.
Able to identify different categories of maritime customers, establish their requirements and work out strategies to meet customer needs.
Able to undertake critical port business performance and productivity management using productivity measurement and benchmarking tools.
Will understand the port management and business development, quality assurance and service delivery.

Who should attend

This course is recommended for all levels of marine logistics and operations personnel, especially those such as senior managers, managers and supervisors in the maritime environment.